Men’s makeup goes mainstream on TikTok, Ulta, Sephora capitalize
Pixdeluxe | E+ | Getty ImagesIt often starts small.A dab of concealer. A tinted moisturizer. Maybe a brow gel that...
Ulta
amika Expands Retail Footprint with National Launch at Ulta
NEW YORK, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- amika, the Brooklyn-based, B Corp-certified haircare brand that’s known for its...
The 14 Best Korean Beauty Products to Shop at Ulta in 2025
I've said it once, and I'll say it again: Korean beauty products are a game-changer. Over the last year or...
Supplements boost beauty as Ulta embraces ‘beauty-from-within’
Dietary supplement brands are increasingly entering the retail beauty space, and Ulta Beauty is leading the charge. With recent in-store...
Ritual Expands Retail Footprint with Clinically-Backed Supplements at Ulta Beauty
The maker of the #1 best-selling‡ prenatal is raising the bar for wellness at retail LOS ANGELES, July 21, 2025...
Get these 12 hair care products on sale during the Ulta Spring Haul Sale
Give your hair everything it needs so you can look your best. (iStock) Ulta is celebrating the arrival of spring...
