Ritual Expands Retail Footprint with Clinically-Backed Supplements at Ulta Beauty

The maker of the #1 best-selling‡ prenatal is raising the bar for wellness at retail

LOS ANGELES, July 21, 2025 /PRNewswire/ — Ritual, the women’s health brand setting a new standard in the supplement industry with traceable science and traceable sourcing, today announced it has expanded its wholesale retail presence to select Ulta Beauty locations and on ulta.com, featured across The Wellness Shop – the retailer’s curated destination for innovative wellness solutions.

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“We’re building one of the most trusted brands for women’s health both online and on shelves by prioritizing products grounded in science and efficacy,” said Katerina Schneider. “Our partnership with Ulta Beauty helps us further scale that commitment, bringing our rigorous approach to clinical studies and validated results that consumers can feel confident in to the beauty wellness aisle.”

Ulta Beauty will offer four of Ritual’s most in-demand and clinically-studied supplements including its daily multivitamin, Essential for Women 18+, its #1 best-selling prenatal multivitamin^‡, Essential Prenatal, its skin support supplement HyaCera™, and its patent-pending sleep support supplement, Sleep BioSeries™ Melatonin. This curated product assortment joins Ulta Beauty’s expanding wellness portfolio, reflecting both brands’ commitment to supporting guests on their holistic health journeys – from every age and every stage.

As part of the Ritual’s commitment to supporting women during their most demanding phases of life, the brand is investing $5 million dollars in university-led human clinical studies on all its finished formulations by 2030. The brand’s Essential Prenatal is also the only leading prenatal backed by its own human clinical trial‡†. This investment in clinical research is a rarity in the $150 billion supplement industry where products often rely on untested finished formulas or mismatched ingredient forms and dosages.

Ritual’s product assortment is also certified through Conscious Beauty at Ulta Beauty™, the retailer’s industry-defining program committed to delivering transparency, safety, sustainability, and positive impact. Ritual products proudly meet the standards for pillars including Clean Ingredients (formulated without the ingredients specified on Ulta’s “Made Without List”), Sustainable Packaging (98% of Ritual’s packaging is recyclable, refillable or made with recycled or bio-sourced plastic), Vegan (completely free of ingredients that are animal products, animal by-products and animal derivatives) and Give Back (brands that provide ongoing financial support to environmental and/or social causes).

Additionally, all of Ritual supplements are certified Purity Award-winning by Clean Label Project, showcasing an unwavering commitment to clean supplements. This award involves independent testing for over 200 environmental contaminants and harmful chemicals, including heavy metals like lead and mercury, pesticide residues, plasticizers, glyphosate, and antibiotic residues.

“At Ulta Beauty, we’re committed to reimagining how wellness shows up in beauty – making space for trusted, science-driven solutions that support our guests in feeling their best, inside and out,” said Laura Beres, Vice President of Wellness, Ulta Beauty. “Ritual’s transparent approach and efficacious offerings make it a natural fit for The Wellness Shop, especially as we continue to serve more guests through every age and stage of life. From daily multivitamins to their clinically backed prenatal, we’re proud to offer Ritual in a space that champions innovation, integrity, and care.”

Ritual’s launch underscores a broader shift in consumer values, where guests are increasingly prioritizing clinically validated, traceable wellness products they can trust. Since launching in 2016, Ritual has become a leader in pregnancy and women’s health supplements, available on Ritual.com, Amazon.com, and at national retailers including Whole Foods Market, Target, and now Ulta Beauty, among others.

‡Based on net sales from industry data including Nielsen IQ, Stackline, and Numerator as of Q4, 2024 and top 5 products.
†Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.

About Ritual
Ritual is a health and wellness brand aiming to bring a new level of transparency to the health and wellness industry. A Certified B Corporation, they have pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceable® with the first visible supply chain of its kind. Together with leading scientists, researchers and advisors, Ritual has developed products based on thousands of independent research studies, and now has one of the leading prenatal multivitamins in the U.S. Ritual is available on Ritual.com, on Amazon.com, and nationwide at Whole Foods Market and Target. Learn more at Ritual.com and follow the brand @Ritual on Instagram.

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