With new activations and a bigger bottle size, Nuxe anti-aging skincare ranges continue to drive growth
Among Nuxe Travel Retail’s latest activations is a podium at Charles de Gaulle Airport Terminal 2E
Unveiled in 2021, Super Serum [10] is a universal serum and the first essential step in all Nuxe skincare routines, for all ages, all skin types and all complexions.
An outstanding innovative formula, Super Serum [10] is the perfect integration of Nuxe’s expertise in botanical oils and formulation research and our most potent premium skincare innovation.
Already selected for 13 prestigious awards in France and internationally, today Super Serum [10] is beating all Nuxe’s sales records; it is the number one microfluidic serum in French pharmacies, and the number one face serum for Nuxe with one bottle sold every minute.
In 2023, a special version targeting the eye contour area was added to the Super Serum [10] range and a deluxe 50-ml size Super Serum [10] pack has now been introduced.
One of Nuxe’s most important consumer test research findings was the dramatic extent by which Super Serum [10] reinforces the effectiveness of Nuxuriance Ultra Alfa [3R] when used in conjunction with each other.
Nuxe Travel Retail’s latest activations and high-profile, in-store point of sale now jointly promote both Super Serum [10] and Nuxuriance Ultra Alfa [3R] as the ideal combination anti-aging routine.
These latest activations are a podium in Roissy CDG Terminal 2E, beauty stations in Brussels Airport, a gondola head in Amsterdam Schiphol, a podium in Dublin T2 and podiums in Zurich and Basel airports.
These presentations continue Nuxe’s now established gold thematic color scheme and communication focusing on its expertise with ingredients, the unique formula and unique sensoriality.
Customers are rewarded with a super luxurious vanity pouch containing two deluxe minis as a gift with purchase and Nuxe has also continued to provide “retailtainment” with its scratch cards, which have proven to be successful icebreakers and reward customers with a Nuxuriance Ultra sample to encourage the discovery of this range.
A deluxe 50-ml size Super Serum [10] pack has now been introduced
“Super Serum [10] is an outstanding example of Nuxe product effectiveness, which is a key pillar of our brand DNA. Our scientifically validated consumer test results show how effectively Super Serum [10] reinforces the effectiveness of Nuxuriance Ultra Alfa [3R] acting together on the skin in ten different ways; reducing wrinkles, adding firmness, and radiance, enhancing skin quality, plumping, moisturizing, nourishing, repairing, protecting, and evening skin tone. The result is skin that functions as if it were 10 years younger, allowing us to credibly promise a highly effective treatment combination to support anti-aging routines. Our new marketing activations are successfully getting this combination message across to travel retail customers and in addition to our marketing focus on Super Serum in travel retail, we have TV support for Super Serum in our local markets in France and Italy with a campaign message ‘The Power of 10 serums in One,'” said Caroline Goix, Nuxe Global Travel Retail Manager.
REGION Europe
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