The Best Men’s Grooming Launches of July 2025
Peter Thomas Roth, Ralph Lauren, Medicube
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The grooming market can’t stop exploding, and for proof of that, you don’t need to look much farther than all the great products that dropped in July. While it’s typically a sleepy time of year for new innovations, this month saw the introductions of a stellar fragrance from a menswear stalwart, deeply effective anti-aging skincare, and a hair oil designed to take care of any frizzy strands you may be dealing with in all this heat. For those products and more, keep scrolling.
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Proven Skinspecific Routines
Image Credit: Amazon This San Francisco-based company was an early pioneer in democratizing custom skincare. But its latest line is the first offering you can buy right off the shelf. The new skin-specific products are more made-to-measure than bespoke, offering routines tailored to fighting acne, hyperpigmentation, and signs of aging. The sleek packaging almost looks better than your face will after you add these formulas to your routine.
Buy Now: $120
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Murad Retinal ReSculpt Overnight Cream
Image Credit: Murad It’s hard not to like a one-two punch. Murad’s newest cream combines the fast-acting properties of retinaldehyde (a vitamin A derivative that converts in the skin faster than retinol) with NAD, the much-touted helper molecule that supports cellular function. NAD levels decline as we get older, and topical application is widely thought to help restore a youthful glow.
Buy Now: $98
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Aveda Miraculous Hair Oil
Image Credit: Aveda If your hair is frizzy and stressed out from too much time in the sun, this hair oil arrived right on time. It’s formulated with responsibly sourced botanicals from Japan and Oregon to smooth out any flyaways, and is lightly scented with lavender and petitgrain to give you a moment of calm when you run it through your strands.
Buy Now: $42
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Peter Thomas Roth Instant Firmx Eye Easy Wear Eye Tightener
Image Credit: Peter Thomas Roth If you haven’t seen the viral video of a TikTok user demonstrating how fast PTR’s original Instant Firmx Eye serum works, click here. The updated formula delivers the same quick results, and adds a sheer tint to help brighten the under-eye area for even more pronounced effects. It’s even a little easier to spread across the eye contour.
Buy Now: $38
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Ralph’s Club New York
Image Credit: Ralph Lauren If it’s good enough for Usher, it’s good enough for us. Ralph Lauren’s latest fragrance opens with a sparkling burst of blackcurrant and citrus, then settles into a masculine and slightly boozy drydown. It’ll make you feel like you’re in an elegant private club no matter where you go.
Buy Now: $135
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Herbivore’s Brightening Bi-Phase Glow Oil
Image Credit: Herbivore If vitamin C hasn’t worked for you, try this new face oil. It’s filled with antioxidants and fermented ingredients in a formula designed to help your skin look brighter and more even over time.
Buy Now: $88
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Malin + Goetz Vitamin B5 Hydrating Bar
Image Credit: Malin + Goetz Roughly every year, men’s grooming experts hail the “bar soap comeback,” but those of us who know what we’re doing understand they never really left the game. Malin + Goetz’s new body bars, infused with deeply hydrating vitamin B5, take the enriching properties of its gel body washes into a more portable format. The creamy lather will leave your skin softer and healthier with every use.
Buy Now: $20
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VT Cosmetics Reedle Shot 100
Image Credit: Ulta They say beauty knows no pain, but this “at-home microneedling” serum put that theory to the test when it was introduced in Korea. Thanks to Ulta, it’s now available in the United States, and its slightly prickly formula is designed to help the rest of your products penetrate your skin more deeply.
Buy Now: $26
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Medicube Power Relief Spray
Image Credit: Amazon Hypochlorous acid spray is an easy and effective way to fight blemishes, redness, and other signs of skin irritation. (Try it after a rough shave and you’ll see what we mean.) The problem is that most of the bottles on the market are ludicrously overpriced and look like set pieces from an early aughts coming-of-age movie. Medicube’s new Relief Spray, however, is a little more stylish and a lot more effective. Its formula includes niacinamide, which, with continued use, can make your skin tone look more even.
Buy Now: $22
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