The Best Hair-Care Products of 2025

As we switch up styles, test new cuts, and adjust to the seasons, it’s easy to build an ever-growing collection of hair products. Maybe you’re reworking your wash-and-go routine post-chop. Maybe you’re chasing the perfect at-home blowout. No matter what your current hair journey looks like, we’re here to make styling and caring for your strands a little easier.

Before you add anything else to your cart, take a cue from two celebrity hairstylists and a handful of beauty editors with a range of hair types and routines. Below, the 34 best hair-care products of 2025.

Best Pre-Shampoo Treatment

“As someone with dry and coarse hair, I wash my hair at most once a week, more likely every other week. So I like to make the most of my wash days. This Briogeo treatment is a go-to in my rotation. Apply it to a dry scalp to ensure your base is moisturized and any flakiness is loosened before your lather-rinse-repeat.” —Kara Jillian Brown, beauty editor

Best Scalp Scrub

“I love the refreshing sensation this provides for the scalp after one use. Great for colored hair, the scrub does not cause color fading or dryness. It’s also great for dandruff. Whether the scalp is dry or oily, this scrub will leave the scalp moisturized, not stripping away essential oils. It’s made with Moroccan argan oil, which is full of nutrients that will leave the scalp in the healthiest condition.” —Matt Rez, celebrity hair colorist

Best Shampoo

“This shampoo has been the best discovery in my hair-care journey. It taught me that shampoos can effectively cleanse without drying out your strands. While I still incorporate a clarifying formula every now and then, this shampoo is by baseline. I love that it moisturizes and cleanses without stripping color.” — K.J.B.

Best Conditioner

“The Cécred team didn’t lie when they dubbed this the ultimate wash day hero. Not only did it make my thick, color-treated coils feel soft and shiny instantly, but it also cuts down detangling and styling time significantly. It’s one of the best-smelling conditioners I’ve used by far with notes that immediately transform your bathroom to a luxurious, tranquil space.” —Essence Wiley, commerce writer

Best Deep Conditioning Treatment

“I’ve tried plenty of natural hair products over the years, and no single product (yes, in the entire category) restores hydration, shine, and overall manageability like this one. In a shower’s time, it leaves curls and coils intensely hydrated.” —E.W.

Best Moisture Mask

“A good mask is the hero product in my curly hair routine. It’s the last step in priming my hair ahead of my leave-ins and creams. This fast-acting one defines and detangles my type four coils effortlessly, leaving lasting moisture in its trace.” —E.W.

Best Repair Treatment

“This is a new generation hair-repair treatment that fully penetrates the hair shaft, working from the inside out to rejoin the bonds in hair that break due to damage caused by heat, chemicals, and day-to-day wear and tear. The lightweight spray foam treatment has Biodiffusion bond repair technology, and it continues to repair hair even after it is dry. It has incredible and tangible results after just one use and is a great preventative treatment to avoid damage. Plus, it’s easy to mix with very clear directions—it should be used minimum once a week or as often as you want since this treatment will not cause any buildup on the hair.” —M.R.

Best At-Home Gloss

“This gloss is the kind of in-shower shortcut that feels almost too easy. I work it through my damp curls like a conditioner, focusing on mid-lengths to ends, and rinse. Somehow, it leaves behind the kind of lustrous shine usually reserved for the salon. No silicones, no buildup—just a curl pattern that looks smoother and shinier in under 30 seconds. Thanks to jojoba esters, sodium hyaluronate (a smaller-form version of hyaluronic acid), and conditioning mushroom extract, I never worry about it drying out my curls over time. It delivers both gloss and moisture, without compromise.” —Lauren Valenti, beauty director

Best Leave-In Spray

“If you see me and my hair is straight, know that my hair is doused in this spray. It seals in moisture while keeping out humidity, protecting my coarse hair from frizz and allowing me to use less heat in my routine.” —K.J.B.

Best Leave-In Cream

“The first time I used this cream, it was in a state of emergency. NYC was experiencing insane humidity in December (?!), and I was on a staycation without my usual rotation. Luckily, the room was stocked with the shampoo, conditioner, and leave-in from this line. I got in the shower armed with this range, a hope, and a prayer. After a hotel blow-dryer blow-out, my hair was sleek yet bouncy—just the way I like it. And I credit the success to this leave-in for its ability to nourish and smooth my strands.” —K.J.B.

Best Curl Cream

“This lightweight cream, infused with strengthening peptides and deeply conditioning Kokum seed butter, smooths frizz and defines my 3b curls without weighing them down. Most importantly, my curls stay silky-soft and touchable (never crunchy or stiff), which is a non-negotiable for me when it comes to styling products.” —Lauren Valenti, beauty director

Best Hair Supplement

“I recently embarked on a hair growth journey in an effort to save money on the tape-in extensions I’ve worn for years. My twin sister, who swears by Nutrafol—and has the enviably full mane to show for it—urged me to try the drug-free, dermatologist-recommended supplement, and I’m forever grateful for her advice. I’m noticing improved bounce and fullness after only a few months, and appreciate how easy it is to incorporate the capsules into my routine, versus messy foams or greasy oils I’d considered in the past.” —Sophie Wirt, commerce writer

Best Scalp Serum

“This scalp serum is a game-changer across all hair patterns. I use it regularly on clients who struggle with dryness or flakiness, especially those with curly and coily hair. The hydration is immediate and long-lasting, and over time, I’ve seen visible improvements in scalp health and shine. It’s lightweight enough for daily use, yet powerful in strengthening the scalp barrier. Plus, the dropper makes application easy and precise, especially for protective styles or Afro hair. I’ve been using this on myself personally and love it.” —Vernon François, celebrity hairstylist

Best Hair Growth Serum

Whether you want to soothe irritation, combat dandruff, or increase hair growth, this multitasking scalp serum is for you. It’s powered by growth-supporting and volumizing peptides, soothing fermented biotics, and antioxidant-rich açai stem cells to balance your scalp and create the perfect environment for hair growth. —K.J.B.

Best Nourishing Hair Oil

“As its moniker suggests, this rich hair elixir, supercharged with nourishing oils and plant extracts like jasmine, lychee, and argan, feels like spinning straw into gold. Just a pump or two through damp or dry ends, and my curls instantly look silkier and shinier without sacrificing volume. It seals split ends, tames flyaways, and somehow makes even day-three curls look freshly styled.” —L.V.

Best Anti-Frizz Oil

“Let’s start with the obvious: I love admiring the sleek, apothecary-like rose bottle whenever I open my medicine cabinet. Beyond the visual appeal, these Glaze Drops have been a lovely addition to my curl routine. Infused with lactic acid and ceramides, they work to smooth the hair’s surface and deliver a surge of shine, boosting hair’s radiance from the inside out. Think of it as an instant silkening effect with just a few drops—no heavy buildup, just a pure, luxurious touch and feel.” —L.V.

Best Styling Oil

“Everything celebrity hairstylist and RÔZ founder Mara Roszak touches turns to gold, but I keep coming back to her OG Santa Lucia Styling Oil. My curls just can’t get enough moisture! Formulated with plant-based oils—restorative sunflower, strengthening argan, deeply hydrating olive, and scalp-nourishing jojoba—my hair (especially the drier mids and ends) drinks it up. Just a few drops, and my curls are left looking healthier, softer, and more polished.” —L.V.

Best Detangling Spray

“I have thin, wavy hair that tangles the instant the wind blows. This detangler miraculously doesn’t weigh my roots down and protects my locks when I use hot tools. It provides a stellar amount of shine, too.” —Summer Cartwright, senior commerce editor

Best Sea Salt Spray

“This matte sea salt spray adds instant body and beachy texture, but what makes it special for me is how beautifully it performs on big, fluffy hair—no matter the pattern. I reach for it to lift roots, boost volume, and create that effortless, wind-styled look even if we’re nowhere near the ocean. The scent is refreshing, and the results are consistently bold, touchable, and full of personality.” —V.F.

Best Texture Spray

“If my hair isn’t big, I feel like a Q-tip. So, texturizing sprays are a mainstay in my routine. I’ve leaned on this spray from TRESemmé for years. It gives my hair so much volume and hold that I’m known to friends-of-friends as ‘the one with the big hair.'” —K.J.B.

Best Stronghold Hairspray

“Hairspray can be tricky for textured hair—you want the hold, especially in the humidity, but too often it leaves curls or coils crispy and crunchy. Thankfully, Sisley’s Invisible Hold formula makes good on its promise. The lightweight mist locks in hold without any stickiness or stiffness, while keeping my curls soft and touchable. And as with all Sisley products, I can’t get enough of the scent either.” —L.V.

Best Hair Perfume

“Hair tightly grips onto scent thanks to its porous nature, so I like to leave behind a trail of vacation-like goodness with this fruity, aromatic spray. It also doubles as a body spray, making it the perfect two-in-one travel companion.” —Ruby McAuliffe, associate commerce editor

Best Mousse

“Most often, I reach for mousse when reviving my day-old curls. One I can always count on to help them bounce back—without looking sticky, weighed down, or dry—is this one from Crown Affair. A few pumps and a scrunch is all it takes to bring volume, definition, and body back into my hair, with not a hint of crunch in sight!” —L.V.

Best Dry Shampoo

“As someone with lots of fringe and face-framing layers, dry shampoo is a lifesaver between washes. I’m picky about formulas, though, and many leave my hair feeling tacky or full of residue—this one from Nexxus is different. It’s lightweight, invisible (no white cast!), absorbs oil, and gives my roots a much-needed boost without disrupting my curl pattern.” —L.V.

Best Edge Control

“This edge control stays in my kit for a reason—it just works. It holds edges and braids all day without flaking or feeling greasy. Lightweight but strong, it gives definition, shine, and moisture without buildup. Castor oil and aloe keep hair soft and healthy while locking everything in place. One of the best.” —V.F.

Best Pommade

“A pomade is the secret weapon you didn’t know you needed. This nourishing formula smooths and hydrates strands without weighing them down thanks to a blend of shea butter and manketti oil.” —K.J.B.

Best Heat Protectant

“Whether you use a drop or a few pumps, hair oils are a godsend for those with dry hair. This lightweight oil is powered by Japanese-sourced red camellia oil to nourish, enhance shine, reduce frizz, and protect against heat” —K.J.B.

Best Hairdryer

“This tool is just the right weight. It has a short nozzle, making it so easy to blow-dry both professionally and at home. The air pressure is amazing, and the air itself has just the right feel, where it’s not too dry. Its sound level is not as high as others, so it’s not exhausting to talk over. Leaves hair super smooth and silky.” —M.R.

Best Hair Steamer

“This is the product that made me, for the first time in 28 years of living, enjoy washing my hair. Before this steamer, wash day felt fruitless—I’d layer on countless masks, leave-ins, and oils, just for my hair to feel like straw once dry. Thanks to this steamer, my hair accepts the products I layer on top, so now, it’s soft and manageable in a way I’ve never experienced. The only way I’m parting with it is if you pry it from my cold, dead hands.” — K.J.B.

Best Curling Iron

“I’ve used this curling iron for around two years now, and it’s so good I often turn down any opportunity to test another. The barrel glides through hair without pulling or tugging, leading to less frizz (which I have a lot of to begin with!). Since I only need to leave my hair on the iron for less than 30 seconds to get a curl that lasts all day, I feel better that I’m causing less heat damage to my hair. Not to mention, its sleek white finish looks so chic!” —I.R.

Best Thermal Brush

“This tool is easy for my clients to use at home to style their hair. It works for straight, wavy, and curly hair types of all textures. It gives a really good, smooth finish. Great for those who cannot do a blowout with a blow dryer and round brush.” —M.R.

Best Flat Iron

“This is hands down one of the best flat irons I’ve used in a long time. It heats up fast, glides through without snagging, and leaves hair silky smooth. The shape fits so naturally in your hand—it makes styling way easier, especially when switching between hair patterns. I love that the longer plates let me straighten or curl in one pass. Super thoughtful design all around.” —V.F.

Best Styling Brush

“I have a penchant for pricey hair brushes, which outperform—and far outlast—cheap plastic options I’ve bought. It led me to this aesthetically appealing, stylist-approved French brand, which has been used by the likes of Emma Stone, among other well-coiffed A-listers. Made with soft boar bristles, each stroke feels like a mini scalp massage. Most importantly, the bristles distribute oils from the scalp to dryness-prone ends, yielding a shinier, healthier head of hair over time.” —S.W.

Best Detangling Brush

“Like many people with curly hair, I’m very particular about what brush I use to detangle. The wrong one can cause major breakage and damage if you’re not careful. Thankfully, this one from Tangle Teezer—with its flexible, no-tug bristles—smooths out even the most stubborn knots at the nape quickly and gently. I use it in the shower with conditioner on wet hair, or to gently detangle dry curls after a few days of wearing them out.” —L.V.