The 2024 Best of Beauty Award-Winning Eye Makeup That Has Us Seeing Stars

Tester Feedback: “Even though I adore sparkly eye shadows, I have a deep appreciation for the basics, which this palette delivers,” says Han. “Whether these matte shades are worn alone for a low-key look or as a base—I like using the light peaches or browns as a primer for my shimmers—they, no doubt, belong in any makeup collection.”

Best False Lashes

Best Individual False Lashes: Ardell Seamless Underlash Extensions

Why It Won: For the most natural flutter, the Ardell Seamless Underlash Extensions clusters are applied under your natural lashes with a special tool that comes with the kit. Also included: a dual-ended wand of adhesive and sealant that keeps your new lashes in place for up to 10 days, plus a gel remover for when you’re ready to say goodbye.

Tester Feedback: “This kit is it when it comes to quick-and-easy lashes,” says beauty closet associate Edward Horgan. “The hassle-free application means no extra glue (or mess) and natural-looking falsies that last all day.”

Best Natural False Lashes: Kiss The New Natural Lashes

Why It Won: Kiss The New Natural Lashes are the false lashes for the false-lash-averse. Designed to look realistic, these comfortable, synthetic styles never feel too theatrical—just incredibly pretty. They come in nearly a dozen styles and not one will look overdone, thanks to their intentionally imperfect lash patterns.

Tester Feedback: “If you have major eyelash envy, these Kiss falsies are a game-changer,” says Silva. “Before any big night out, I apply the strips to finish off any eye look for that extra ‘pop.’ Pro tip: Don’t forget to let the glue get tacky (I let it dry on the strip for about 25 to 30 seconds) before you apply, to help control your grip on the lash.”

Written by Marci Robin

How we test and review products for Allure Best of Beauty

Ubiquitous with the beauty market’s cream of the crop, Allure‘s little red Best of Beauty seal is known worldwide as being a trusted indicator of the year’s top products—and we do not take that trust for granted. Each year, we painstakingly test tens of thousands (yes, really) of products across over a dozen categories, including Hair, Skin, Makeup, Nails, Fragrance, Splurges, Steals, Tools, Breakthroughs, and Sensitive. We employ a large group of testers—including editors, top industry professionals, and other experts— to ensure representation for a wide range of ages, genders, skin tones, and hair textures, as well as dermatological sensitivities and conditions.

How we determined Allure‘s Best of Beauty Eye Winners

For our Best of Beauty winners in the Eyes category, we considered each product’s performance across the following categories: product ingredients and efficacy, packaging, fragrance (where relevant), and product experience (including texture and wear). We tested over 7,000 products for 24 weeks on different skin tones. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from relevant experts.

To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

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