The 10 Best Men’s Grooming Products of 2025

In January, we started the year strong with Unifrom’s alluring and distinctive roll-on fragrance oils. What we liked about them is that they adapt to your body heat and chemistry, creating a more personal and nuanced aroma. With complex scent pyramids, these oils linger close to the skin, revealing itself as your body warms up. Think of it as a fragrance mood ring—glide the rollerball onto your wrists or arms, rub it in, and let it evolve throughout the day. The result is a malleable, intimate scent that feels uniquely yours, making an impression only when someone is close enough to notice—an understated olfactory statement that won’t overpower the room.

SkinBetter Science’s thick, luxurious Trio Luxe Moisture Treatment impressed us greatly, working as well for people with dry skin as for those of us who are a little more, let’s say, sebaceous. The lotion, packaged in a stylish navy blue and gold dispenser, gets its name from working on three axes: Its ingredients are designed to replenish dehydrated skin, help the skin attract and retain moisture, and improve barrier function. (That last one is a fancy way of saying it helps your skin defend itself.)

All of Orveda’s products are excellent, but one of them took the cake this year. Its Vital Sap is a hyper-hydrating intermezzo course designed to enhance the efficacy of whatever you apply after it. It’s rich in glycerin, which dermatologists love for its humectant properties, as well as two forms of hyaluronic acid, castor oil, and amur cork tree extract. Research indicates this last ingredient has anti-inflammatory and antibacterial effects. 

The world’s oldest pharmacy was also one of this year’s most alluring perfumers. Santa Maria Novella’s new Incenso fragrance, was the latest entry in its “I Giardini Medicei” collection, which draws inspiration from the gardens that flourished during Florence’s Renaissance heyday. Though it’s intense upon first application, it mellows out pleasantly as the day continues, fading in smokiness and sweetness but never disappearing entirely. What lingers more prominently are its undercurrents of woody vetiver, parchment, and ash, building a longer-lasting profile that’s dry, spiced, and sophisticated.

It was hard not to love the original Lyma laser—and equally hard not to be annoyed by how long its treatment sessions took. But the upgraded Lyma Pro has three times its older sibling’s cold laser power. Because its treatment lens is bigger, you can cover more of your skin’s surface area, and you only need to use it for three minutes per area of your face or body.

While most hand creams seem formulated as an afterthought, this one was conceived with all the seriousness of an anti-aging cream. In it, you’ll find some of the usual hydrating suspects (olive oil, glycerin, vitamin E, urea), but a couple of other ingredients set it apart. The first is what Cellcosmet calls its CytoPep Cellular Extract, which blends proteins and peptides to help the skin preserve its natural, youthful elasticity. The second is a team of barrier-supporting ingredients that form a film over the hands after application, but not an unpleasant one. The point is that it helps the skin hold onto water and protects it from external stressors, such as smog.

Sisley’s biggest 2025 launch, the Sisleÿum for Men line includes four products—a gel cleanser, a hydrating toner, and two moisturizers—tailored to guys’ skin in ways that feel thoughtful, not merely masculinized. Each of the products is formulated with bioactive ingredients derived from kinkeliba, a West African shrub that is often used to make tea. The plant’s antioxidants go to work alongside tried-and-true men’s skincare ingredients to soothe and strengthen the skin with continued use.

Vitamin C is one of skincare’s most widely recommended antioxidants, but also one of its most temperamental. The pure form, L-ascorbic acid, is powerful but unstable. It oxidizes quickly, which degrades potency and can even trigger irritation. That instability is why many people abandon Vitamin C despite knowing it’s beneficial. Augustinus Bader’s formulation avoids this problem by using ascorbyl glucoside, a water-soluble derivative that stays intact in the bottle, then converts into active Vitamin C once absorbed.

First came the sleek hair dryers and toothbrushes. Now, Laifen is entering the electric shaving game, too. The Hong Kong-based company’s latest launches, the T1 Pro and P3 Pro shavers, match the brand’s established aesthetics: minimal lines, aluminum construction, and muscled-up performance that competes with your Brauns, Panasonics, and Philips Norelcos. They’re being called “the Apple of electric shavers,” and for good reason: It’s not just about that sleek design, but about the performance, too. Both tools’ aluminum bodies have the heft you want in an investment device, and their matte finishes read more like a tech object than a grooming device.

Compact, intuitive, and impressively efficient, it condenses several professional-grade modalities into a single three-minute treatment—no small feat in a category notorious for overpromising and underdelivering.

The Lumeo integrates four core technologies that typically require multiple devices or a visit to your aesthetician: Red LED light at 630 nm, to soften visible signs of aging and enhance radiance; near-infrared light at 850 nm, to support elasticity and firmness; 4D current infusion, to tone the skin and encourage deeper serum penetration; and vibration massage, to reduce puffiness and energize fatigued skin.