Mehron, Hidden Cosmetics Among Top Rising Beauty Brands on TikTok
Niche, artistry-driven beauty brands are having a viral moment — thanks in no small part to Halloween. Last week’s holiday...
TikTok
Meet Haut Drops, a New Trend-driven TikTok Shop Beauty Store
A new beauty e-tailer has just dropped — literally. Haut Drops, a first-of-its-kind e-tailer founded by beauty veteran Leslie Ann...
Why Discontinued Beauty Products Go Viral on TikTok so Often
TikTok’s latest beauty trend du jour? Yearning. Nostalgia for pre-2010s era beauty has been rising on the platform, with the...
Blake Lively’s Blake Brown Haircare Line Mocked in Viral TikTok Video
Having launched last month, Blake Lively’s haircare line, Blake Brown, has already been a hot topic of discussion on the...
Rhode, Glossier Among Top 20 Indie Makeup Brands on TikTok
Call it indie agility. According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in...
