Men’s makeup goes mainstream on TikTok, Ulta, Sephora capitalize
Pixdeluxe | E+ | Getty ImagesIt often starts small.A dab of concealer. A tinted moisturizer. Maybe a brow gel that...
TikTok
Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
On TikTok Shop, an ecosystem of fast-growth, Black-owned beauty brands is taking shape. It’s a group that includes emerging brands...
Top 10 Wellness Trends On TikTok, From Prebiotics to Workout Supplements
It’s no secret that supplements have become the hottest category in wellness, and the social media traction shows it. From...
COSRX Kicks Off #GlossyHairStrands TikTok Challenge to Celebrate Viral Peptide-132 Haircare Line
NEW YORK, July 4, 2025 /PRNewswire/ -- COSRX, the award-winning skincare brand behind some of TikTok's most viral beauty trends,...
TikTok skincare routines lead to ‘problematic’ and ‘harmful’ lifelong allergies scientists find
An investigation by Northwestern Medicine in the US found that the skin care industry is increasingly marketing to young people...
TikTok teen skin-care routines are harmful
When teens on TikTok say, “Get ready with me,” it can be more harmful than they might realize. In the...
