Annual beauty Advent calendar craze is changing how cosmetics brands court new shoppers
Open this photo in gallery:The beauty Advent calendar format dates to the early 2010s.Illustration by Christina GlihaWhile lounging on Prince...
Cosmetics
Mehron, Hidden Cosmetics Among Top Rising Beauty Brands on TikTok
Niche, artistry-driven beauty brands are having a viral moment — thanks in no small part to Halloween. Last week’s holiday...
Third-quarter Growth at Unilever Fueled By Hourglass Cosmetics, Health Supplements
LONDON — Sales at Unilever’s beauty and well-being brands outpaced the consumer giant’s overall growth in the fiscal third quarter,...
I tried Tarte Cosmetics’ latest concealer for dark circles: Here’s what happened
Without exaggeration, I've tried nearly every concealer on the market in my quest to cover up dark circles.Naturally, when I...
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This It Cosmetics CC Cream Is the Best Makeup for Workouts I’ve Tried
This may be TMI, but I don’t think I’ve ever sweat as much as I have this summer. Between the...
Hero Cosmetics CEO Discovered Skincare Idea in South Korea
Usually, an acne emergency isn’t anything to be thankful for, but Ju Rhyu credits a few bad breakouts for her...
:max_bytes(150000):strip_icc():focal(1868x502:1870x504)/psw-holiday-beauty-trends-tout-header-f900912cfb48482699f8639086daed65.jpg "8 Hair, Makeup and Skincare Trends to Look Forward to in 2025")