Perricone MD Expands into Haircare with Revolutionary Collection Backed by 25+ Years of Skincare Science

SAN FRANCISCO, Sept. 16, 2025 /PRNewswire/ — Perricone MD, a pioneer in science-backed skincare for more than 25 years, announces its expansion into a new category: haircare. Harnessing the same research, innovation and results that define its skincare legacy, this new haircare collection is designed to target mature, dry and damaged hair by strengthening, repairing and hydrating, to transform every strand from root to tip.

The collection features four complementary products designed to enhance the look and feel of hair from root to tip. Each formula is sulfate-free and safe for color-treated hair, leaving strands visibly smoother, shinier and more manageable.

• Triple Keratin Repair Shampoo: A deeply cleansing shampoo that nourishes and replenishes dry, damaged hair, transforming brittle strands into soft, glossy and healthy-looking hair, leaving it visibly fuller and more resilient.

• Triple Keratin Repair Conditioner: A nourishing conditioner that hydrates dry, damaged hair by sealing the cuticle with moisture, leaving hair looking stronger and smoother.

• Damage Defense Treatment Spray: A weightless leave-in spray that hydrates, fortifies and shields hair from heat, UV damage and color fading.

• Intensive Moisture Repair Mask: A weekly restorative treatment that visibly helps strengthen weakened, fragile strands to improve hair smoothness, bounce and shine

At the core of each formula is Perricone MD’s proprietary Next-Generation Keratin Complex, a unique blend of three forms of keratin that mimic the natural structure of hair to strengthen strands, reduce breakage and shield against color loss. This is combined with an Encapsulated Bio-Tech Matrix, rich in amino acids, that remains on hair for 24 hours for maximum reparative results, visibly improving thickness, volume and elasticity. To complete the formula, hyaluronic acid, pro-vitamin B5, Vitamin C Ester and rice protein add advanced hydration and color protection, leaving hair smooth with a healthy shine.

“Hair health, much like skin health, depends on maintaining essential proteins, hydration and protection against environmental stressors,” said Dr. Claire Wolinsky, board-certified dermatologist. “Perricone MD’s new haircare collection is impressive because it not only addresses visible concerns like dryness, frizz and breakage, but also works beneath the surface to help fortify the hair’s natural structure over time.”

“This launch is more than a category expansion—it’s a reflection of our commitment to meeting consumers where their needs are evolving,” said Jennifer Trovel, Chief Marketing Officer at Perricone MD. “We saw an opportunity to bring our scientific credibility into the category, creating a haircare collection that empowers people to treat their hair with the same level of care and intention as their skin.”

The new haircare collection will be available beginning September 16, 2025 at perriconemd.com with prices ranging from $25 to $35.

Product Information:

• Triple Keratin Repair Shampoo – 10 fl. oz. – $32

• Triple Keratin Repair Conditioner – 10 fl. oz. – $32

• Intensive Moisture Repair Mask – 6.5 fl. oz. – $35

• Damage Defense Treatment Spray – 5 fl. oz. – $25

About Perricone MD

For nearly 30 years, Perricone MD has been a holistic, three-tier skincare and wellness system. This consists of diet, essential dietary supplements and potent topical skincare solutions backed by powerful ingredients, cutting-edge research and extensive clinical and consumer studies.

Perricone MD was created by Dr. Nicholas Perricone, world-renowned author of New York Times bestseller, The Wrinkle Cure. Dr. Perricone’s seminal work challenged the prevailing norms of the skincare industry with its visionary approach to aging and introduction to the advantages of a healthy lifestyle.

Perricone MD is driven by the pursuit of fearless innovation and a stubbornly uncompromising spirit of excellence. Good enough has never been good enough—a belief that drives our commitment to consistently deliver targeted results. We continuously seek the truth in unlocking the powerful science behind healthy-looking skin, from the inside-out and outside-in.

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