Key Strategic Developments and Emerging Changes Shaping

Men’s Personal Care Market

The men’s personal care market is gaining remarkable traction as consumer preferences evolve and new product innovations emerge. With a heightened focus on wellness and sustainability, this sector is set for significant expansion in the coming years. Let’s explore its projected growth, influential players, ongoing trends, and key market segments shaping this dynamic industry.

Strong Growth Outlook for the Men’s Personal Care Market

The men’s personal care market is forecasted to experience robust growth, reaching a value of $109.83 billion by 2029. This expansion corresponds to a compound annual growth rate (CAGR) of 9.9% during the forecast period. Factors driving this surge include market development, shifting consumer behaviors, an increased focus on health and wellness, advances in male-targeted products, cultural and societal changes, and a growing emphasis on environmental sustainability. Prominent trends expected to influence the market encompass customization and personalization of products, heightened awareness around men’s grooming, diversity and inclusivity initiatives, natural and organic product offerings, and continuous innovation tailored specifically for men.

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Leading Companies Steering the Men’s Personal Care Industry

Several major corporations dominate the men’s personal care market landscape, including LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, L’Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estee Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, The Clorox Company, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L’Occitane International SA, The Himalaya Drug Company, Harry’s Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl’s, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, and Nivea Men.

Recent Market Moves and Strategic Acquisitions

In June 2023, VLCC Health Care Limited, a beauty and wellness company based in India, made a strategic move by acquiring Ustraa for an undisclosed sum. This acquisition marked VLCC’s entry into the men’s grooming segment, enabling it to capitalize on Ustraa’s strong market position. By merging Ustraa’s product expertise with VLCC’s widespread offline distribution across India and leveraging Ustraa’s digital and technology capabilities, VLCC aims to accelerate growth in new-age commerce channels. Ustraa specializes in men’s grooming products such as beard oil, hair care, and skincare items, making it a valuable addition to VLCC’s portfolio.

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Emerging Trends and Opportunities in Men’s Personal Care

Companies in the men’s personal care space are increasingly focusing on skincare collections designed to target specific concerns like sensitivity, aging, and hydration. These tailored product lines simplify grooming routines by offering coordinated solutions that improve skin health and appearance, encouraging consistent use while boosting confidence. For instance, Piramal Pharma, an Indian pharmaceutical firm, launched its BOHEM brand in April 2024 to enter the men’s grooming market. The brand emphasizes inclusive self-care routines backed by scientifically validated ingredients, aiming to transform the grooming culture.

Key Product Segments Defining the Men’s Personal Care Market

This report segments the men’s personal care market by product type, category, age group, and distribution channel. The product categories include skin care products, hair care products, shave care products, fragrances, and other related products. The market is further divided by category into organic and conventional products. Age groups covered are 18-30 years, 31-58 years, and 59 years and above. Distribution channels include online retail stores, convenience stores, specialist retailers, supermarkets and hypermarkets, along with other formats.

Detailed Subcategories Driving Market Diversity

Within skin care products, subsegments include moisturizers, cleansers and exfoliators, sunscreen, and aftershave balms. Hair care includes shampoos and conditioners, styling products, and hair treatments. Shave care features shaving creams and gels, razors and blades, and post-shave balms and lotions. Fragrance offerings cover eau de toilette, eau de parfum, body sprays, and deodorants. Other products in the portfolio comprise body washes and scrubs, oral care items, and various grooming accessories. These diverse product lines cater to the broad and evolving needs of men across different age groups and preferences.

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