Hairstylist to the stars David Keough reveals the surprising hairstyle that’s as popular as ever in 2025 – and busts some myths about haircare

Hairstylist to the stars David Keough has revealed some of the most-popular hairstyles and trends we’re seeing this year – and one might surprise you.

He’s also busted some myths about haircare, when we asked him if it’s okay to buy hairstyling products from the supermarket or not and what to do if you have thin or fine hair.

Keough has worked in the industry for three decades and has even worked with the likes of Aussie supermodels Miranda Kerr and Elle Macpherson.

Speaking to nine.com.au as a John Frieda ambassador as he promoted the new PROfiller+ Range (that helps fine hair feel thicker) and the PROfiller+ Strengthening Super Fluid, Keough said bob-length hair is still quite popular to this day.

“I am still seeing a lot of short cheek-length bobs, and really, the bob is still very popular,” he says.

“Then you have the extreme of long and luxurious, big and bouncy waves.”

READ MORE: Kate wows in regal white and gold gown and favourite tiara

READ MORE: Where parents-to-be are getting baby name inspiration in 2025

READ MORE: Aussie sisters ‘devastated’ after $80k Ticketmaster blunder

But he insisted the perfect hairstyle for you, is specifically down to your “face shape”.

“That’s how I was trained to look at the individual’s face features… for example, diamond, long, round faces and then their facial features such as nose, eyes and so on.”

The best hairstyles worn by Kate through the years

And in his opinion, supermarket prodcuts work great, so don’t believe the hype that you have to buy really expensive haircare.

But Keough said just to keep an eye on the ingredients.

“Firstly, if you are on a budget, it is generally a lot cheaper in supermarkets and chemists,” he says.

“The only difference sometimes, compared to a chemist, is whether it’s vegan, paraben-free and sulphate-free. So just read the ingredients well.”

For a daily dose of 9honey, subscribe to our newsletter here.

If you have fine or thin hair, he suggests using products that give you “volume” and praises the John Frieda PROfiller+ range.

“I think the best shampoo in the market at the moment is the John Frieda PROfiller+ Range, which has biotin and hyaluronic acid in its formula to create strength and softness,” he says.

But he warns about the do and don’ts for haircare, no matter what product you use: “Do not overwash your hair” and to be mindful of the heat you use with styling tools.

Keough also spoke about working with Kerr, 42, over the years, and says it was “wonderful”.

“I’ve known Miranda since she was 15 years old, and did many shoots with her here in Australia and then looked after her for eight years in the US.”

He’s also worked with the likes of Delta Goodrem for the Steven Tyler Grammys party earlier this year, Bebe Rexha, and Brooke Shields.

It comes after a hairdresser revealed some things she never does to her hair; including never using hotel shampoos, never tying her hair up wet and never not using a heat protector.

“I always shampoo twice,” she added in a video.

FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.