Hailey Bieber’s Rhode launches at Sephora this week. See products.
Hailey Bieber stands by Justin as he drops surprise album ‘Swag’
Hailey Bieber is showing support for Justin following the surprise release of his new album, Swag, which marks his first new music release in four years.
unbranded – Entertainment
Prep those carts! Hailey Bieber’s skin and makeup brand Rhode is coming to Sephora this week.
The beauty retail giant, in an Aug. 15 post on Instagram, announced the brand will be pulling up in stores and online Sept. 4. Consumers can expect the brand’s viral products, including peptide lip treatments, glazing milk and pocket blushes to be available at Sephora, according to the preview.
Rhode had initially announced its Sephora launch back in May.
“We’re beyond excited to share that rhode’s collection of curated skincare and hybrid makeup is coming to Sephora this fall,” the brand previously said. “From day one, it’s been our dream to bring efficacious, intentional skincare and beauty essentials to as many people as possible.”
“We’re so happy to be partnering with Sephora to help us bring the world of Rhode to more people and expand our global community,” the statement added.
Rhode products at Sephora
Sixteen Rhode products will be available at Sephora, according to the preview, including:
- Pocket Blush Buildable Hydrating Cream Blush
- Peptide Lip Treatment Nourishing Glaze
- Glazing Milk Ceramide Facial Essence
- Peptide Lip Shape Contouring Lip Shaper
- Mini Rhode Kit Glazed Skincare Essentials
- Glazing Mist Hydrating Face Spray
- Mini Glazing Milk Ceramide Facial Essence
- Barrier Butter Intensive Moisture Balm
- Peptide Glazing Fluid Dewy Gel Serum
- Barrier Restore Cream Comforting Daily Moisturizer
- Pineapple Refresh PGA Daily Cleanser
- Mini Barrier Restore Cream Comforting Daily Moisturizer
- Mini Peptide Glazing Fluid Dewy Gel Serum
- Mini Barrier Butter Intensive Moisture Balm
- Mini Pineapple Refresh PGA Daily Cleanser
E.l.f buys Rhode
Rhode’s launch at Sephora comes about three months after the brand was snapped up by E.l.f. Beauty for about $1 billion.
Bieber at the time had said the sale marked “an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”
Rhode, which launched in 2022, has become hugely popular among Gen Z and millennials. It gained popularity with TikTok viral products such as its peptide lip treatments, glazing milk and pocket blushes. Rhode products were previously only available through its own website or pop-up stores, with sales relying heavily on Bieber’s social media influence.
Contributing: Reuters
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X and Instagram @saman_shafiq7.
link
