CeraVe Partners With SNL, Basketball, and Broadway Stars to Hype Haircare Line
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena.
That same day, TikTok dancer turned Broadway star Charli D’Amelio carried a cross-body container of CeraVe cream on her way to rehearsals for the musical & Juliet. She then revealed her unusual pre-show ritual: kneeling at a CeraVe shrine, where she rubs moisturizer on her head to help with dryness.
Davis’ and D’Amelio’s strange behavior caused buzz on the internet, but today (Feb. 13), the truth behind their stunts was revealed. The stars are ambassadors for CeraVe, which is employing its usual mix of pranks, parody, and entertainment to unveil its first haircare line.
