Best Affordable Skincare Brands for Men in 2025

Finding the best affordable skincare brands for men can be tough work, but it’s essential for maintaining a healthy grooming routine. The men’s grooming market is booming, with a projected growth rate of 9.1 per cent annually from 2023 to 2030. To help you navigate this expansive market, we’ve curated a list of the best affordable skincare brands for men in 2025. These brands offer solutions for various skin concerns, from dullness to wrinkles, with products like top men’s moisturisers, eye serums, and anti-ageing creams all included.

But some of that stuff can be pricey. So, with rising costs across the board, we’ve rounded up 10 of the greatest affordable skincare brands that’ll tackle everything from dullness all the way to wrinkles by way of the best men’s moisturisers, best moisturisers for dry skin, best eye serum for men, best anti-ageing creams for men — and so on. Stop what you’re doing and take a look right now. Seriously – you’ll thank us in a decade’s time.

If you’re one of those guys who never have enough time in their day and you need something for everything (you know who you are), Anthony is an affordable skincare brand that you should definitely look into. Featuring an extensive line of products that works for dry, oily, or acne-prone skin, the Day Cream and Wake Up Call Gel shouldn’t be missed.

The products to buy:

You just can’t talk about affordable skincare brands without bringing Bulldog into the conversation. Experts in the game, its straightforward, no-nonsense products were created from the ground up to be nasty-free, animal testing-free, and just a few quid above being completely free. Make sure to check out the Age Defence Serum and the Original Moisturiser, plus its best deodorant for men.

The products to buy:

Believe it or not, there are quite a few differences between the skin of a man and the skin of a woman, so this range from Clinique For Men has been specifically developed to tackle male skincare problems. We’d recommend its Face Wash, a best face wash for men, and the Maximum Hydrator Gel. They’re a little on the spenny side, but trust us when we say that they’re worth every single penny.

The products to buy:

While Espa isn’t just for men, they have an entire line of products created with lads in mind. Since ’92, the British beauty brand has made its way to bathroom cabinets all around the world, but its popularity has totally skyrocketed over the past two years thanks to its Age-Rebel Moisturiser and The Hydrator, which is stuffed with aloe, birch sap, hyaluronic acid, and all that good, good stuff.

The products to buy:

Not that Jack Black, but an affordable men’s skincare company that wants to take the guesswork out of great-looking skin. From your mouth to your entire bod, Jack Black has got you covered with the Intense Therapy Lip Balm as well as the Pure Clean Daily Facial Cleanser. Some products are nice and compact too, so you can pop in your back pocket while you’re on the go.

The products to buy:

Founded in 2016 by two mates, even though Horace has only been around for a few years, it’s become an essential part of every guy’s daily grooming routine. Horace has everything that you’ll probably ever need. With that said, we’d like to turn your attention towards the 12h Protection Deodorant that’ll keep the sweat at bay and the Face Firming Gel that’ll keep those wrinkles away.

The products to buy:

We’ve sung the praises of Loved01 before, and we’ll sing ‘em again. While most celebrity-backed skincare labels are kinda overpriced and kinda gimmicky, John Legend’s Loved01 isn’t. Formulated for melanin-rich skin, everything from the Exfoliating Cleanser to the Face + Body Wash have all been approved by board-certified dermatologists. Everything is also super affordable and accessible too, which is always nice.

The products to buy:

An industry leader in men’s grooming, ManCave wants you to look great, smell great, and feel great, without having the break the bank. The Anti-Fatigue Eye Gel and the Hyaluronic Face Serum are just two of the products that we stand by, but ManCave also have a bunch of sets too for those who want a little bit of everything. Like a little buffet, but for you skincare regime.