Yearender 2024: 10 makeup trends that went viral this year | Life-style News

2. Skinimalism

This year, a minimalist approach to skincare and skincare infused makeup remained the dominant trend. As consumers sought simpler routines, the emphasis shifted to products that provided multi-functional benefits. Jain added that consumers today prioritise efficacy over elaborate routines, focusing on transparency and sustainability in product formulations.

3. Ethereal Skin

According to Muskan Jain, Brand Manager at MARS Cosmetics, the pursuit of a flawless, glowing complexion inspired the ethereal skin trend. “Lightweight foundations and highlighters with dewy finishes became indispensable. This trend highlights how beauty is as much about texture and finish as it is about color,” she added.

4. AI-Powered Beauty Tools

Muskan also mentioned how virtual try-ons and personalized recommendations has allowed artificial intelligence to create a buzz in the beauty industry. These tools have not only transformed how consumers interact with beauty brands – AI has become more than just a feature, it is a new way to provide consumers with informed choices and create a seamless user experience.

5. Metallics

Dheeraj Bansal, Co-Founder of Recode Studios said that metallic finishes were popular on everything from eyeshadows to nail polishes. Gold, silver, and bronze tones added glamour to everyday outfits. “Metallics are a celebration of boldness and creativity, allowing individuals to add a touch of drama to their daily routines,” he added.

6. Viral Makeup Challenges

Makeup challenges exploded on social media, ranging from bold lip experiments to avant-garde eyeshadow styles. The “reverse wing” eyeliner and “glass skin” trends stood out, encouraging users to venture outside of their comfort zones.

7. Bold Colors

Bright, unapologetic colors dominated in 2024, with neon eyeliners and vibrant lipsticks leading the way. “Bold colors symbolize a fearless approach to self-expression. They remind us how beauty can empower and inspire,” said  Drishti Madnani, Shryoan Cosmetics’ Co-Founder and Beauty Expert.

Which was your favourite trend? (Source: Freepik)

8. Gender-Inclusive Cosmetics

The industry also promoted inclusivity through gender-neutral product launches and marketing campaigns. This trend reflects society’s shift toward breaking stereotypes, allowing everyone to express themselves through beauty.

9. Eco-Friendly Packaging

Bansal mentioned how the use of eco-friendly packaging demonstrated a commitment to sustainability. Biodegradable and refillable packaging options gained popularity as brands sought to reduce their environmental impact.

10. Interactive Livestreams

“Livestream shopping became a phenomenon that combined entertainment and e-commerce. Beauty brands used this trend to engage audiences and provide live product demonstrations,” added Madnani.