What trends will inform the next wave of innovation?

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What trends will inform the next wave of innovation?

During a recent webinar co-hosted by CosmeticsDesign-USA and NutraIngredients-USA, experts from the cosmeceutical space took a look at how far the beauty-from-within category has come and where it’s headed.

Paula Simpson, innovation, product development and branding consultant at Nutribloom Consulting, noted that 20+ years ago, nutricosmetics were really focused on a one-tier approach, such as anti-aging or targeted skin health. She added that there was also a lack of clinical data to support nutraceutical supplementation for aesthetic appearance. 

“So with that, formulations tended to be a little bit of a ‘kitchen sink’ or lacked the knowledge of how to formulate with synergistic ingredients and how they would work on our overall aesthetic appearance. So all this brought out really unrealistic and generalized claims […],” she said.

“And then when we think of nutricosmetics there’s obviously a shift from anti-aging and aesthetic focus to more lifestyle and longevity now […], we’ve advanced a lot also in science now and research and different areas in the microbiome and whatnot. And looking at ingredients and how they work in the body, we have a fuller understanding on how to formulate more efficacious formulations today.”

And the way the products are being marketed and sold is changing too.

Simpson said she is noticing supplements being incorporated into more things, such as booster ingredients to support skin health for those with active lifestyles prone to dehydration, for instance. 

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