What do you say to those sceptical of TCM?
I: We understand the scepticism. TCM takes a different approach than Western medicine, and it may not be suitable for everyone. But these remedies have supported wellbeing for thousands of years. We’ve seen them work in our own lives and through the hundreds of customers who’ve shared how our products helped with shedding, sensitivity issues, and more. At Jing, we combine that time-tested wisdom with modern research and innovation.
H: You don’t have to believe in everything right away. Just try it, feel it, and let the results speak for themselves.
How important is culture to you, given that your brand has it in its DNA? Do you think this cultural element is something that can take your brand to the next level?
I: Culture is core to who we are — not just through TCM, but in the values, rituals, and perspectives we grew up with. Even our name, Jing, comes from the TCM idea of “essence” or “spirit” — a reminder of what grounds us. We’re intentional about how we represent our culture, drawing from real experiences rather than anything performative. We’re proud to celebrate it from our lens, and we’re always exploring how to deepen and celebrate that connection through the work we do.
Which product was your first creation? Would you say that it’s your favourite for sentimental reasons?
H: We actually developed early versions of the shampoo, serum, and conditioner at the same time; they were always meant to work together as a system. That said, the serum was the first to launch, so it definitely holds a special place in our hearts. It’s the product that introduced Jing to the world and was the first expression of everything we wanted Jing to be. Seeing how it has resonated has been the most rewarding.
Do you envision the brand exploring other facets of grooming and beauty down the line? Is there something beyond scalp care that your would love to explore and make inroads to?
H: Absolutely. We’ve got so many exciting things in the pipeline. Some are still on the mood board, while others are already in deep development. Think: new tools, fresh formats, and thoughtful innovations in care, treatments, styling and other rituals. While we’re continuing to build out the hair and scalp universe, we’ve also started exploring what Jing could look like in other spaces.
I: We’ve already started conceptualising other tangential categories like body care, fragrance and beyond. There’s really so much to explore. Scalp health is our foundation, and we’re only just getting started.
Where do you hope to see the brand in five years?
I: Hopefully, on more shelves, in more showers, and part of more people’s rituals around the world. We want Jing to feel like the kind of luxury that matters — one you make time for, invest in for yourself and feel the difference from. In five years, we hope to see a fuller product universe filled with more thoughtful innovations and more ways for people to build intentional, effective, and deeply personal rituals.
Photography Zantz Han
Styling Manfred Lu
Photography Assistant Peng Sheng
Once you are done with this story, click here to catch up with our June/July 2025 issue.
link