Dong-A Pharma targets SEA markets with kids, beauty supplements

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Dong-A Pharma targets SEA markets with kids, beauty supplements

The South Korean company which is into its 92nd​ year has prioritised the domestic market for the most part. It is known for its OTC medicines, energy drinks sold under the brand Bacchus, and kids supplements marketed as MiniMax in its home market.

More recently, it is known for being the exclusive distributor of German supplement brand Orthomol​ in South Korea, which has stirred a new wave of demand for liquid vial and tablet type supplements.

Exhibiting at Vitafoods Asia for the first time, the company told us that it would look to overseas markets to continue growing its total sales.

“We have focused on the domestic market during the past 92 years. Now, we’ve reached a stable level of growth in South Korea and to achieve further growth, we will need to expand overseas.

“This year, we are working hard to increase our total sales and scope and so we are trying to expand into markets where there’s growth potential.

“By attending tradeshows, we can test and find out if our current range of products fits well in the overseas markets,”​ So-Hyun Kim, HealthCare Biz Brand Team 2 brand manager at Dong-A Pharm told NutraIngredients-Asia.

During the three-day tradeshow, there has been exceptionally strong interest in its kids supplements range MiniMax.

The range, consisting of multivitamins, minerals, and propolis, are targeted at various health areas, including immunity, eye, brain, bone, and digestive health. 

Available in capsules, gummies, and oral sprays, MiniMax is also one of its flagship brands in South Korea.  

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