Cambridge Nutraceuticals enters beauty-from-within with GP Nutrition acquisition

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Cambridge Nutraceuticals enters beauty-from-within with GP Nutrition acquisition

Founded by celebrity nutritionist and author Gabriela Peacock, UK-based GP Nutrition will continue to be marketed as a stand-alone brand with Peacock formulating supplements in the range.

While the brand already enjoys its own high profile thanks to Peacock’s A-list clientele, including celebrities and members of the Royal family, Cambridge

GP

Gabriela Peacock

Nutraceuticals will be able to build the brand further through its operational and marketing expertise.

“We’re delighted to welcome Gabriela and her GP Nutrition brand to the Cambridge Nutraceuticals family,” said Matt Keys, CEO of the parent company. “The high-quality supplements she has developed, and the strong brand foundations align perfectly with our vision for the future.”

GP Nutrition

GP Nutrition pack shots

He added that the purchase was the perfect opportunity to enter the growing beauty-from-within space, which aligns with the longevity and women’s health products already within his portfolio: “We originally identified nutricosmetics—ingestible beauty supplements such as collagen—as a key growth driver, so when the opportunity to acquire GP Nutrition presented itself the stars aligned.

“Bringing GP Nutrition ‘under our wing’ means we will accelerate our ability to tap into these trends, all the while growing our target audience and potential customer base.”

Some of the supplements within the GP Nutrition portfolio include capsules such as astaxanthin, ashwagandha, resveratrol and omega-3, as well as a Longevity Complex containing lion’s mane, cordyceps, reishi, Hydrocurc, quercetin and green tea.

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