Beauty Supplements Market Set to Reach USD 7.6 Billion by 2035 | Amway, Asahi Group Holdings, Bayer AG, Blackmores, Garden of Life
Global Beauty Supplements Market Set to Reach USD 7.6 Billion by 2035.
A detailed analysis report on, “Beauty Supplements Market Size, Share, Growth Opportunity Analysis Report by Product Type (Vitamins, Minerals, Collagen, Botanical Extracts, Omega Fatty Acids, Enzymes & Coenzymes, Probiotics, Others), by Form (Capsules, Tablets, Powders, Liquids), Source, Application, End-user, Distribution Channel, End-User, and Geography (North America, Europe, Asia Pacific, Middle East, Africa, and South America) – Global Industry Data, Trends, and Forecasts, 2025-2035,” offers a comprehensive overview of current growth trends in the Consumer Goods & Services industry. It highlights key innovation areas, regulatory support, and demand-driven developments shaping the global smart packaging market.
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Global Beauty Supplements Market Forecast:
According to recent analysis, the global beauty supplements market is projected to grow from USD 3.4 Billion in 2025 to USD 7.6 Billion by 2035, registering a CAGR of 7.4% during the forecast period. The rising demand for beauty supplements is driven by increasing interest in inner wellness, clean-label nutrition, and science-backed anti-aging formulations.
Industries across nutrition, personal care, and cosmetics are adopting ingestible beauty products to meet evolving consumer preferences for convenience and holistic skincare. For instance, Herbalife Nutrition launched Collagen Plus in 2023, a marine-based blend featuring hyaluronic acid and antioxidants. The product saw over 40% year-on-year sales growth in Asia-Pacific, showing how innovation is reshaping the beauty market by merging health and aesthetics.
“Key Driver, Restraint, and Growth Opportunity Shaping the Beauty Supplements Market
Global demand for wellness-driven personal care is accelerating the adoption of beauty supplements, especially products that offers anti-aging, skin hydration, and hair-strengthening benefits. This growth is also fueled by a shift toward science-backed ingredients, such as marine collagen, biotin, and hyaluronic acid, which appeal to consumers seeking clean-label and traceable solutions. The market is being supported by digital-first brands that use personalized subscription models, influencer marketing, and transparent sourcing to build trust and long-term loyalty.
Each country has its own set of rules for beauty supplements, which makes it difficult for the market to grow globally. In some regions, these products are classified as food, while in others they are seen as cosmetics or health-related items. Because of this, companies face challenges when it comes to labeling, making health claims, or product approvals. In 2023, the U.S. FDA sent warning letters to some beauty supplement brands for making claims about anti-aging and skin benefits without enough proof. This caused some products to be pulled from the market and affected brand reputation.
There is strong growth potential in supplements made for older adults and men. Older people are using these products to help with skin firmness and overall wellness, meanwhile men are buying supplements for hair growth, beard care, and clearer skin. These groups offer good opportunities for companies to create focused products and build long-term customer loyalty.
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Regional Analysis of Beauty Supplements Market
North America is one of the leading regions in the global beauty supplements market and is expected to see highest growth through the forecast period. The market here is driven by strong interest in wellness, clean ingredients, and easy-to-use formats like liquid shots. The United States plays a major role in this growth with a wide range of product choices and high demand for supplements that support skin, hair, and overall health.
Many brands in the region focus on digital sales, offering personalized plans and using influencer partnerships to reach health-conscious customers. Products aimed at older adults and men are also gaining popularity, helping brands grow their customer base. North America is likely to stay ahead in this market.
Major companies shaping the beauty supplements market include Amway, Asahi Group Holdings, Bayer AG, Blackmores, Garden of Life (Nestlé), GNC Holdings, Inc., Herbalife International of America, Inc., HUM Nutrition, Meiji Holdings Co., Ltd., Murad (Murad LLC/Europe Ltd.), Nature’s Bounty Co., Neocell Corporation, Nestlé Health Science, Nu Skin Enterprises, OLLY Nutrition, Pfizer Inc., Reserveage Nutrition, Swisse Wellness, The Boots Company PLC, Vitabiotics Ltd., and Other Key Players. These firms are investing in the development of flexible, multi-functional labels that support sustainability and digital integration.
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The beauty supplements market has been segmented as follows:
Global Beauty Supplements Market Analysis, by Product Type
Vitamins
Minerals
Botanical Extracts
Collagen
Omega-3 Fatty Acids
Enzymes & Coenzymes
Probiotics
Others (e.g., amino acids, hyaluronic acid)
Global Beauty Supplements Market Analysis, by Form
Tablets
Capsules
Powder
Softgels
Liquid
Others
Global Beauty Supplements Market Analysis, by Source
Natural
Synthetic
Global Beauty Supplements Market Analysis, by Application
Skin Care
Hair Care
Nail Care
Anti-Aging
Overa all Beauty & Wellness
Others
Global Beauty Supplements Market Analysis, by End User
Women
Men
Unisex
Global Beauty Supplements Market Analysis, by Distribution Channel
Supermarkets/Hypermarkets
Pharmacies & Drug Stores
Health & Beauty Stores
Online Retail/E-commerce
Direct Sales
Specialty Stores
Others
Global Beauty Supplements Market Analysis, by Region
North America
Europe
Asia Pacific
Middle East
Africa
South America
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