Beauty Supplement Market Forecasts Suggest Great Potential for Expansion

New beauty supplements market forecasts suggest that it will continue to grow at a CAGR of 9.33%, reaching $6.04 billion by 2030. This is according to Research and Markets’ new report. The market grew from $3.23 billion in 2023 to $3.5 billion in 2024, which shows steady growth and great potential for further expansion. 

The latest analysis of global beauty ingestibles suggests that there is a growing consumer interest in wellness and healthcare, with new emerging avenues for marketing products that cater to specific healthcare concerns. 

North America and Europe have continued to lead in the demand for such products but emerging markets in Asia-Pacific also play a key role in determining the trends relevant to the beauty supplement industry. Geographical expansions in this region have vast potential “due to consumer diversity and increased spending capacity on health supplements.”

The Beauty Supplements Market Forecast Suggests Great Potential for Growth

There are many reasons for the positive market forecast for the beauty supplements industry. One of the main drivers in the rise in demand for nutricosmetics globally is that many are turning to ingestibles for their beauty benefits. 

For example, skin health supplements are gaining popularity for anti-aging benefits or acne and eczema treatment. While external beauty products previously satisfied skin care demands, customers are now particularly driven towards addressing the problem internally. Growing concerns around pollution and skin health have considerably fueled demand.

Trends in the beauty supplements industry suggest that there is a rise in interest in the development of food and drinks that maintain a beauty-centric angle, especially if they claim natural origins. 

The pandemic resulted in a growing interest in the self-care and wellness industry and the demand for supplements that address these needs continues to grow. The fitness industry has also boomed and fitness supplements are in high demand, tying back to the attention on beauty supplements. 

The report suggests that the exploration of novel ingredients like collagen peptides, biotin, and hyaluronic acid has captured consumer interest and provided lucrative opportunities for product development.

There are various applications for these products such as skin care, hair care, nail care, and teeth care, and the products also take on many forms like capsules, liquids, tablets, soft gels, powders, and oils. Gummies and health-centric teas have gained increasing popularity over the years. 

Challenges Presented in the Analysis of Global Beauty Ingestibles

The beauty supplements market may be forecasted to reach $6 billion by 2030, but there are many hurdles that may hinder progress. For one, the market is not as well regulated and many consumers hold apprehensions about the quality and legitimacy of products. There is a genuine fear of side effects that, if unaddressed and unresolved, could impede market growth if problems arise down the line.

Ongoing research in the field has been slow and this can impede the popularity of these products. Businesses face the challenge of identifying a niche where their products can stand out from competitors without making tall claims that they cannot back.

There are also many misconceptions about the safety of these products that businesses in the market will have to work to dispel if they want their consumer base to continue to grow. The beauty supplements market has a big market to capitalize on now as the decline of interest in the luxury industry has revealed more consumers with available disposable incomes.

Social media marketing will play a big role in promoting the trends in the beauty supplements industry and businesses that recognize and make the most of this audience are sure to grow.