Leading trends include clean-label preferences, personalized solutions powered by biotech, and the rise of collagen supplements. APAC leads in market share, fueled by traditional beauty practices and online retail growth. Major players include Amway, GNC, and Herbalife, with a focus on innovation and consumer trust.
Nutricosmetics Market
Nutricosmetics Market
Dublin, May 08, 2025 (GLOBE NEWSWIRE) — The “Nutricosmetics Market – Focused Insights 2025-2030” report has been added to ResearchAndMarkets.com’s offering.
The Nutricosmetics Market was valued at USD 8.48 Billion in 2024, and is projected to reach USD 12.37 Billion by 2030, rising at a CAGR of 6.49%.
APAC leads the global nutricosmetics market, driven by high consumer awareness, deep-rooted beauty traditions, and innovation in beauty-from-within solutions. Countries like Japan, China, and South Korea have well-established markets with strong demand for collagen-based products, herbal supplements, and functional beauty drinks. In APAC, the beauty-from-within trend is deeply rooted in traditional wellness philosophies.
Unlike Western markets, where nutricosmetics are gradually gaining traction, APAC consumers have long embraced herbal supplements, functional foods, and nutritional products for hair and skin care. The rising middle-class population in APAC, particularly in China, India, and Southeast Asia, has fueled increased spending on premium beauty and wellness products. As consumers gain greater purchasing power, they are willing to invest in high-quality nutricosmetics that offer anti-aging benefits, skin hydration, and hair care solutions.
The rapid expansion of e-commerce and online retail channels has significantly boosted the APAC nutricosmetics market. Internet shopping has become the preferred method for purchasing beauty supplements, driven by the widespread influence of social media, influencer marketing, and live-streaming sales.
KEY TAKEAWAYS
By Product Type: The tablet segment holds the largest market share, driven by ease of use, stability, accurate dosing, and affordability.
By Ingredient Type: The collagen segment shows the highest growth of 7.44%, as they are the most ubiquitous and most widely applied ingredient in the nutricosmetics market.
By Distribution Channel: Pharmacies & drugstores dominate with the largest nutricosmetics market share. The segment is growing as they are becoming reliable retail destinations where customers can purchase scientifically supported beauty supplements.
By Geography: APAC leads the global nutricosmetics market, driven by high consumer awareness, deep-rooted beauty traditions, and innovation in beauty-from-within solutions.
Growth Factor: The global nutricosmetics market is set to grow due to the rise of collagen in nutricosmetics and an increase in awareness of nutritional deficiencies.
MARKET TRENDS
The growing preference for clean labels and natural ingredients is significantly impacting the nutricosmetics market. Consumers increasingly opt for organic, plant-based products free from artificial additives, reflecting a broader pursuit of health and sustainability. This trend is especially pronounced among Millennials and Gen Z, who favor brands committed to eco-friendly practices. As a result, vegan and plant-based alternatives like marine collagen and ginseng extracts are seeing increased demand.
Personalization & Customization
Today’s consumers are seeking products tailored to their individual health profiles, fueled by advances in biotechnology and a deeper understanding of nutrigenomics. The market is witnessing a surge in DNA-designed and microbiome-targeted supplements. Social media platforms have played a significant role in promoting personalized solutions, enhancing consumer accessibility and interest.
Market Drivers
The holistic approach to beauty and well-being, integrating nutrition with skincare, is a major market driver. The popularity of ingestible collagen supplements underscores this trend, offering benefits such as improved skin elasticity and wrinkle reduction. With enhanced absorption technologies like hydrolyzed collagen peptides, these products offer compelling long-term beauty solutions.
Industry Restraints
A lack of consumer awareness poses a significant challenge, as many do not distinguish between nutricosmetics and traditional dietary supplements. The delayed effects of ingestible beauty products compared to topical treatments further exacerbate skepticism. Companies often focus more on product launches than educational efforts, impeding broader market uptake.
COMPETITVE ANALYSIS
The global nutricosmetics market is very competitive and fragmented, with both emerging, regional, and global players competing for market share. As there is low market concentration, the industry experiences fierce competition, where new and established brands continuously introduce new formulations, strategic alliances, and marketing strategies to differentiate themselves.
As top brands stretch their reach with sophisticated formulations and AI-powered personalization, local suppliers will have to use niche positioning, local tastes, and clean-label ingredients to stay competitive. The industry is at risk of low-quality or fake nutricosmetics because of sparse regulatory control in certain markets. This compels top brands to focus on quality certifications, scientific support, and openness to hold on to customers’ trust.
The future of nutricosmetics will depend on novel delivery systems, maximized bioavailability, and environmentally friendly ingredient sourcing. The industry’s innovation is reflected in the nanotechnology of collagen, encapsulated vitamins, and microbiome-centric beauty solutions.
NEW PRODUCT DEVELOPMENT
In December 2024, SAPPE, Thailand’s leading beauty-focused beverage brand, introduced two new Sappe Beauti functional drinks: Beauti Gluta Glory (Strawberry Flavor) and Beauti Passion (Lemon-Lime Flavor). These innovative beverages are crafted to support both beauty and health, with a special focus on Gen Z consumers.
March 2025 – Kirin Holdings Company and its group company, Blackmores have introduced Blackmores Revolutionary Strain LC Plasma Powder 4 Benefits Formula. This innovative product is formulated with Kirin’s exclusive LC-Plasma ingredient.
June 2024 – Suntory Holdings has announced the launch of Suntory India Private Limited to strengthen corporate functions, drive growth in its existing spirits business, and explore opportunities in the soft drinks and health and wellness sectors within the Indian market.
Key Vendors
Amway
GNC
Herbalife
Kirin Holdings
Nestle
Shiseido
Suntory Holdings
Other Prominent Vendors
Biocyte
Biofarma
Bioniq
Functionalab
GliSODin
H&H Group
KORA Organics
Lycored
MartiDerm
OENOBIOL
Otsuka Holdings
Perricone MD
Ritual
SAPPE
Skinade
TERRAVITA
Vida Glow
Key Attributes:
Report Attribute
Details
No. of Pages
125
Forecast Period
2024 – 2030
Estimated Market Value (USD) in 2024
$8.48 Billion
Forecasted Market Value (USD) by 2030
$12.37 Billion
Compound Annual Growth Rate
6.4%
Regions Covered
Global
SEGMENTATION & FORECASTS
By Product Type
Tablets
Capsules & Softgels
Powder
Liquids
Others
By Ingredient Type
Collagen
Vitamins
Carotenoids
Omega 3
Others
By Distribution Channel
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