9 ‘beauty-from-within’ brands to watch

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9 ‘beauty-from-within’ brands to watch

Many beauty and personal care shoppers who once invested in pricey skin creams or treatments are now turning to ingestible beauty products, such as collagen peptides, biotin, omega-3 fatty acids, and vitamins, to support skin elasticity, reduce inflammation, and improve overall skin health.

Hair and scalp health is also increasingly in the limelight in terms of edible beauty product innovation. As is the link between the microbiome and health and beauty. After all, a well-balanced gut microbiome supports digestive health, and improved digestion can lead to clearer skin and reduced issues like acne and eczema.

Some beauty-from-within innovations are also focusing on stress management to help slow down the ageing process, or aiding good quality sleep, which is crucial for the body to repair itself, affecting everything from dark circles to overall skin tone.

The beauty-from-within trend represents a significant shift in the beauty industry, as it generally moves towards a more holistic approach to personal care.

It’s such a newsworthy topic that we have even created a free webinar​ about it recently, which features the founders of some of the brands mentioned below. Our seasoned experts share their insights on the white spaces within the category, as well as regulations, current trends and more.   

For now, why not take a look at our line-up of ‘beauty-from-within’ brands currently making waves in this growing space…

Lyma

Lyma’s brand ethos is focused on longevity science to delay the ageing process. It offers a range of supplements with ultimate bioavailability, at an optimised dosage, with high-tech delivery systems that tackle sleep, anxiety, focus, and immunity as well as beauty.

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