Site icon Advanced Aesthetic Universe

5 Wellness Trends That’ll Be Big in 2025

5 Wellness Trends That’ll Be Big in 2025

As a concept, self-care has been through the cultural wringer, with marketing ploys squeezing out every ounce of its essential meaning. Beauty and wellness trends move in and out of our orbits at full tilt. And while we’re always down to fangirl over the next feel-good treatment or lovely product, this high-speed cycle can be dizzying, at times muddying what self-care even means. 

But Rennaï, a new one-stop-shop for everything inside and out, nestled in Montréal’s Royalmount shopping destination, promises a re-centred approach that’s focused on the individual as a whole. There’s even an on-staff naturopath to advise on purchases. “We view self-care as a way of life, a conscious act for your mind, body and soul,” says Christopher Novak, Rennaï’s president and chief creative officer. “It’s not one thing, it’s all things and how they interplay together.”

The 36,000-square-foot space is divided into five realms: Reimagine for beauty, Refresh for fragrance, Rejuvenate for skincare, Revitalize for health and Retreat for treatments and medical aesthetic offerings. Inside the captivatingly capacious space, you’ll find a healthy dose of homegrown labels like Sidia body care, Blume elixirs and supplements and Mela & Kera hair care. There’s also a number of noteworthy exclusives: Victoria Beckham Beauty’s Canadian debut, the first Hèrmes Beauty shop-in-shop and some soon-to-be-announced luxe spa treatments.

rennai montreal new beauty store
Meet a new beauty and wellness destination in Montreal, Rennaï (5401 Royalmount Avenue). Photo: Rennaï

A whopping 175 brands at all price points—from L’Oréal Paris to La Mer, M.A.C to Frédéric Malle—fill the shelves. “We honour tradition and innovation in equal measure,” says Novak of the selection. “It’s about balancing legacy brands that are trusted and respected with new-to-market players that bring fresh energy to the self-care conversation.”

With a front row seat to the ever-evolving beauty and wellness landscape, who better than Novak to be our crystal ball? Here, he gives us a heads up on what to expect in the months and year ahead.

A Major Focus on Self-Pleasure (Yeah, That Kind)

In the wider wellbeing conversation, the big O is ready to have its big moment. “Wellness is becoming more comprehensive,” Novak says about the industry’s burgeoning interest in sexual wellness. It’s not some woo woo subject either: self-pleasure can improve sleep, reduce stress and alleviate menstrual cramps, according to clinical studies. That’s why you’ll find chic intimate care brands like Lelo and Dame (they of the best-selling suction toy) on Rennaï’s shelves. The idea is that exploring these pleasure-focused picks alongside your everyday beauty products can help eliminate the potential awkwardness you might experience in a regular sex shop.

Everyone Will Be Supplement Stacking

Multivitamins are so last millennium, or so says Novak who’s seeing a big shift in the way we tackle our internal health. Instead of one-size-fits-all gummies (however tasty they are), we’ll start zeroing in on need-specific vitamins, precise dosing and accompaniments to aid in max absorption. “It’s about building a custom foundation of supplements that address personal health concerns, whether that’s energy, digestion or skin health,” he says. Don’t know your manganese from your magnesium? Shoppers can tap Rennaï’s naturopath for starter discussions and guidance.

More Freedom in Fragrance

Still searching for a singular signature scent to define your entire essence? Forget that undue pressure, says Novak. “It’s about a fragrance with a great story,” that works within a greater scent wardrobe. Much like the experimental noses on PerfumeTok, we’ll soon be playing amateur perfumers, layering complementary fragrances, lotions and soaps throughout the day to create personalized and ever-evolving scent profiles that match our mood.

Ingredient Transparency (Three Cheers!)

“It’s no longer enough for brands to make claims,” says Novak. “Consumers are seeking clear information on how products work and why certain ingredients are used.” And it’s not just about showing more clinical studies—shoppers are also looking for brands to spell out their formula choices in plain terms, beyond the vague “clean” labels. Following increased transparency in the supplement sphere, beauty companies are also moving toward more ingredient traceability. Take Canadian brand Three Ships, for example: its encyclopedic glossary describes where and how each ingredient is sourced, sustainability notes and why exactly it’s included in the product lineup.

Menopause Has Entered the Chat

Ageing is deservedly getting more space in the spotlight, and not just the crow’s feet discourse we’re used to. “It’s been a taboo subject to talk about menopause, hormones, how bodies change—and that’s going away,” says Novak. With an estimated 10 million women over the age of 40 currently in Canada, it’s essential and long overdue. Some early-adopting brands are offering supplements to address hot flashes, in the U.S. there are prescription-only estrogen face creams, and while this conversation is still in its infancy, Novak is convinced that it’ll push the industry en masse to follow with more menopause-specific products and treatments.

link

Exit mobile version